Busy creating words on (digital) paper
#savetheplanet
Creative Writer, Editor, and Social Media Marketer
My Social Media Work
Feel free to have a look at my growing collection of social media pieces. This page is primarily a platform to showcase my work as a part of my Social Media Major, but will also include any work experience projects I undertake.
I hope you enjoy what you find in this space. Stay tuned for more digital pieces. X
Past Projects
A glimpse into my growing work
Taking A Stand Against Dog Meat
March, 2019
A short blog post I wrote as part of my first Social Media assessment piece. I am incredibly passionate about animal rights, especially those of dogs. This topic is close to my heart, and the work of Soi Dog Foundation is something I one day hope to be a part of.
About a year ago I found my nine-year-old Golden Retriever lying lifeless under my home, his body stiff from a snake bite. My heart broke for him. However at that point, and to try to deal with the pain, I told myself again and again of the magical life that he had with my family in our beach front home.
This event led me to find the Soi Dog Foundation, a not-for-profit organisation which works to end the cruelty and abandonment of dogs across Asia, including working to abolish the Dog Meat Trade....
Read the whole blog here:
Questions, comments or suggestions? Please send them my way—I thrive on constructive criticism.
Past Projects
A glimpse into my growing work
Social Media Strategy for Coolum Fit Shed
April, 2019
A social media strategy I developed for a local client to implement in order to increase their engagement and reach on various social media platforms. I developed this strategy as a part of my assessment for my Social Media Major.
All of the photos, footage, and edits used for this strategy are my own.
This strategy includes: identifying the target market, developing three key messages that appropriately portray the brand, establishing a strong goal, creating three SMART (Specific, Measurable, Achievable, Realistic, Timely) objectives, researching, developing and using rationale and examples to justify ten different tactics that would accomplish the objectives, actually producing 'mock-up' visual content that the client could use, and finally, utilizing the appropriate measurement techniques to monitor the success of these tactics once implemented.
Questions? Comments? Suggestions? Send them my way—I thrive on constructive criticism.
'Mock-up' posts for Coolum Fit Shed
Some 'mock-up' content for Facebook and Instagram that I photographed myself and put into a format that looks like a post from my client's business.
I created this content by implementing certain tactics that I previously developed in the Social Media Strategy (see above).
The following are simply screenshots of what it is recommended this content should look like and consist of in order to fulfill the respective objectives if this content is legitimately posted.
Customer Testimonial Facebook video
Tactic: Create a one-minute video on a customer testimonial and post this video directly to Facebook and add subtitles.
Objective: To attract at least 20% more engagement on each piece of content posted on all social media platforms within one month of implementing this strategy.
Key Messages: Affordable and flexible fitness classes to suit you! / Passionate about health and fitness? We are too! / Message us to find out more!
Follower Contest on Instagram
Tactic: Post an Instagram ‘contest’ that asks the audience to tag a friend to each win a free class.
Objective: To increase Instagram followers by 20% within one month of implementing this strategy.
Key Messages: Affordable and flexible fitness classes to suit you! / Passionate about health and fitness? We are too / Message us to find out more!
Instagram post through Paid Advertising
Tactic: Use Instagram’s paid advertising to increase brand awareness by posting a photo.
Objective: To increase Instagram followers by 20% within one month of implementing this strategy.
Key Messages: Affordable and flexible fitness classes to suit you! / Message us to find out more!